Stop being the best-kept secret in your community.
Your digital presence is the new Yellow Pages. Except now, people aren't just looking for your phone number and address.
It's not just where people discover you. It's where they vet you, get a feel for who you are, read what others say about you, and decide whether to trust you with their health. A potential client might find you through Google, land on your website, check your Instagram, and read your reviews all before ever reaching out. If that journey is confusing, cold, or just missing entirely, they'll find someone else. The booking happens after the scroll. You have to make sure what they find is worth staying for.
Wondering how I can help?
Social Media Management
Showing up consistently on social media is one of the most powerful things you can do for your practice, and one of the easiest to let slip when you're busy actually doing the work.
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Every month, you'll receive a fully planned content calendar strategically built around your practice, your voice, and your goals.
Packages can include:
Video and caption copywriting
Content themes and pillars
Multi-platform optimization
Full approval process, so nothing goes live without your sign-off
Content creation (package dependent, see below for more details on process)
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Every practice is different, and your content strategy should reflect that. I'll work with you to figure out the best way to capture your world, then handle everything from there.
Packages can include:
A custom shot list each month telling you exactly what to capture on your phone, no professional equipment needed
For local clients, optional on-site content shoots
Full organization, editing, and formatting of all content
Everything planned, previewed, and scheduled with your approval before anything goes live
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Healing is deeply personal and sensitive. Your audience should feel like they're talking to a real person who genuinely cares about their well-being, not a brand pushing services. I'll write copy that sounds authentically like you and develop engagement strategies that build real connections with your current patients, ideal clients, and the wider wellness community.
Packages can include:
Unique, content-specific captions written in your voice
Engagement strategy tailored to your audience's patterns
Community interaction to build trust and visibility
Continuously updated messaging as your audience grows and evolves
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Posting consistently is half the battle, and one of the easiest things to let fall through the cracks when you're busy with patients. I'll handle all scheduling across your platforms so your content goes out at the right time, every time, without you having to think about it.
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Building an online presence takes time, and I'll be with you every step of the way. Each month you'll receive a clear, easy-to-read report covering your key performance metrics like growth, engagement, reach, and what's resonating with your audience. I'll use those insights to continuously refine our strategy so we're always moving in the right direction.
Content Creation
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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You shouldn't have to guess what to post. Each month, I'll send you a detailed, easy-to-follow shot list built specifically around your practice. What to film, how to film it, and why it works. No professional equipment needed. Just your phone, a few minutes, and the direction I give you.
Custom monthly shot list tailored to your practice and content goals
Clear creative direction so you always know exactly what to capture
Guidance on lighting, framing, and setup to make your footage look polished
Ongoing refinement based on what's performing and what your audience responds to
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Once you send me your footage, I take it from there. You won't have to touch a single clip.
Professional editing optimized for each platform's format and style
Subtitles, hooks, and on-screen text to maximize watch time and accessibility
Music, transitions, and pacing that feel authentic to your brand
Final content delivered for your approval before anything goes live
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What works on TikTok is different from what works on Instagram, and what works on Instagram is different from what works on YouTube. I'll make sure your content is formatted, sized, and tailored for wherever your audience is spending their time.
Platform-specific editing and formatting for Instagram, TikTok, Facebook, and YouTube
Optimized captions, hashtags, and posting times for each platform
Consistent visual identity across all channels
Ongoing adjustments based on platform algorithm changes and performance data
Website Design & Maintenance
Your website is often the first impression a potential patient gets of your practice. If it doesn't reflect the quality of your work, you're losing people before they ever walk through your door.
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I'll design or refresh your site so it feels professional, warm, true to who you are, and actually moves visitors to book.
Custom website design built around your brand, voice, and patient experience
Clean, intuitive layouts that guide visitors toward booking
Mobile-optimized design so your site looks great on every device
Squarespace or similar platform builds that are easy for you to manage going forward
Revisions until it feels exactly right
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Already have a site you love? I'll keep it running smoothly so you never have to think about it. Whether you built it with me or brought it as-is, I'm happy to take it off your plate.
Regular content updates, edits, and page additions as your practice evolves
Broken link checks and technical upkeep
Seasonal refreshes and promotional updates
Quick turnaround on any changes you need made
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
SEO
Most people find their practitioners through Google. If you're not showing up, someone else is getting your patients.
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Most people find their practitioners through Google. If you're not showing up when someone searches "acupuncturist near me" or "chiropractor in [your city]," you're invisible to the people actively looking for you. I'll make sure that changes.
Google Business Profile setup and optimization
Local keyword research tailored to your specialty and location
On-page SEO so your website speaks Google's language
Review strategy to build credibility and improve local ranking
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Your website should be working for you around the clock, attracting the right patients without you spending a dollar on ads. I'll optimize every page so search engines understand who you are, what you offer, and who you serve.
Keyword research specific to your practice and ideal patient
Optimized page titles, meta descriptions, headers, and image tags
Content recommendations to improve your authority and ranking over time
Monthly reporting on your search performance and progress
Strategy & Audits
Because sometimes you're too close to your own practice to see what's missing.
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Sometimes you're too close to your own practice to see what's missing. I'll take an honest, outside look at everything you're doing online and tell you exactly what's working, what isn't, and what to do next.
Deep dive into your social media accounts, content, and engagement patterns
Competitor analysis to identify gaps and opportunities in your niche
Clear, actionable recommendations prioritized by impact
Delivered as a detailed written report you can refer back to anytime
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Your social media doesn't exist in a vacuum. I'll look at the full picture (your website, your SEO, your content, and how it all works together) and hand you a roadmap for building a cohesive online presence that actually converts.
Comprehensive review of your website, social media, and search visibility
Identification of the biggest gaps and missed opportunities
Strategic recommendations tailored to your practice size, goals, and budget
Optional follow-up call to walk through findings and answer questions
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
“It’s hard having to manage it all on your own.”
— Julie, Find You Well client
